Jumia, Africa’s leading e-commerce platform, today
announced the appointment of Vinod Goel, as Regional CEO East Africa. Vinod will manage
both Kenya and Uganda as direct CEO. He takes over the mantle from Charles Ballard for
Kenya business.
During his tenure as Jumia Uganda CEO, Vinod turned the business around, both in terms of
significant top line growth and achieving sharp unit economics.
Jumia Kenya is entering a growth phase and needs leadership which can accelerate growth
while generating a sustainable profitable business. Jumia is confident that Vinod has the drive
and the skillset to achieve these ambitions.
This is also in line with Jumia’s strategy of developing senior CEOs in key regional markets. The
strategy has worked well in West Africa where Jumia is able to generate significant synergies
among countries in the same region.
“I’m deeply honored and excited to lead Jumia’s operations in Kenya and Uganda during this
exciting phase of growth. Our commitment to delivering an innovative, convenient, and
affordable online shopping experience remains unwavering.
Additionally, we are dedicated to fostering more brand partnerships with both local and global companies. We are witnessing huge interest from global brands such as Starlink, to be their sole partner and new brands to
launch their products overnight in the whole country. We will also support brands to launch and
expand in other Jumia markets to make them truly pan african brands starting with Kenya and
Uganda. ” said Vinod upon his appointment.
Vinod started with Jumia in 2020 as Head Global Fulfillment Operations, overseeing operations
across all Jumia markets. He played a pivotal role in making Jumia shipping faster, cheaper and
double the size in one and a half years.
In 2022 he became the Chief Executive Officer
overseeing the expansion and deployment of Jumia Uganda where he successfully turned the
business around.
Prior to Jumia, Vinod worked in Strategy, Finance and Supply Chain with Lafarge Group, a
French conglomerate, and was based in Europe, Asia and Africa. He has also worked as a
software engineer in India earlier in his professional career. Vinod earned a B.S. in Engineering
and also holds a dual MBA degree from MDI Gurgaon in India and ESCP Europe in London.
