Coca-Cola has today launched a new national
promotion dubbed “Kachingching na Coke”, which offers consumers the chance to win
millions in cash prizes. With over two million winners and a whopping KSH 163 million
up for grabs, this campaign promises to make a real difference for Kenyans across the
country.
“Kachingching na Coke” is part of Coca-Cola’s continued promise to bring exciting
campaigns and promotions to Kenyan consumers. The 13-week campaign, kicking off
May 20th, 2024, underscores this ambition by offering every Kenyan a chance to be a
winner.
“At Coca-Cola, we have consistently strived to create magical experiences for our
consumers," said Monique Katana, Coca-Cola Kenya Frontline Marketing Director.
"From the FIFA World Cup Trophy Tour, Coke Studio™ or Christmas, we have brought
joy and happiness closer to Kenyans through our brands.
This year, again we arebringing the Coca-Cola magic by rewarding over 2 million Kenyans with a record-
breaking KSH 163 million in prizes,” she adds.
The "Kachingching na Coke" promotion offers instant daily cash prizes ranging from
KSH 50 to KSH 10,000 delivered straight to your mobile money wallet. Plus, there is a
chance to win the life-changing weekly grand prize of KSH 1 million for 13 weeks.
To participate, simply purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml
returnable glass bottle. Look under the crown for a unique code, then SMS the code for
free to 40111 and stand a chance to win. The participating promotion packs include the
various brands, including Coca-Cola, Fanta, Sprite, Krest, Stoney, and Schweppes.
“For 138 years, Coca-Cola has lived by one purpose, to refresh the world and make a
difference. In Kenya, we have shared this purpose with our consumers for over 75
years,” said Isabelle Kariuki-Rostom, Senior Marketing Director, Coca-Cola East, and
Central Africa Franchise. “This campaign is our way of showing that we are here to
support and uplift the Kenyan people.
Whether it is taking a refreshing break during a
busy day or catching up with friends over a cold Coca-Cola, our beverages are
moments of refreshment, connection, and with this campaign the joy of being a winner.”
she concludes.
The nationwide "Kachingching na Coke" campaign is open to all Kenyans above.
